
How to Display Jewelry in a Creative Way
A big part of successfully selling jewelry is in the way it is displayed before customers. Either the display draws attention towards your shiny pieces or potential customers pass it without even noticing.
Presenting jewelry to the public is an art, one that requires the right balance between style and moderation, one which should put your creativity to the test.
Every Jewelry Display should reflect the style and personality of the jewels as well as of the potential customers. Utilize creative props, backgrounds and textures that represent everything your buyers like and desire. You can get ideas from fashion magazines, antique stores and trendy clothes boutiques, to create your own original winning display.
No jewelry display should excel over the jewelry you are offering. Remember that the winning card is the product itself; the display should basically complement its shine. Leave room and make it easy to admire each piece without overwhelming the customers with a lot of stuff around it. You can create an attractive and interesting corner display to add to the jewelry being displayed on neat cases, gift boxes, trays, busts or racks.
In the same way, any material you select for your props and background should allow for the jewelry to show up against it. Look for materials that create a contrast with each jewelry piece and make it stand out from the display.
Be careful and resist the temptation to create a rainbow display. Aim for a unified and professional look by choosing an overall design scheme. Select up to three main colors and three main textures, and play with them to create an attractive flow. This will make the jewelry look attractive and valuable, transforming your display into a kind of mini boutique.
It is vital to give visual interest to your jewelry display. Play with creating different heights by using different objects, and with placing the pieces at different angles to create movement and dynamism. Think about mounting some posters displaying photos of your jewelry, and even better if there is a person wearing the piece, it will make it more real and appealing. You can ask your jewelry wholesaler for some attractive options.
Create a display that is easily transportable; with durable and lightweight materials to withstand continuous travelling, that is compact enough to fit into a bag or trunk, and very practical to ensure it can be set up rapidly and effortlessly. Efficiency is a big part or your Jewelry Business‘ success. If the display can be set up fast, without sacrificing quality and you will grab more customers.
Always on the same line of efficiency, keep your displays pre-loaded with jewelry to go out the door or to present your product in a professional way at home, as soon as an opportunity arises. For example, if you use rotating earring racks, load them fully at home, put them inside a plastic trash bag along with several no-tarnish strips, tie the bag shut, and put it in a plastic wastebasket container inside your closet. Do this for other displays too and be ready to go!
Do not neglect the lights that will make your jewelry shine and sparkle to tempt your customers. Always have portable and stylish lamps available for your displays. Do not forget extra light bulbs and extension cords.
Make sure that as soon as customers pass by your display, the first pieces they see are your best jewels; this is a sure way to attract people to your setting, and it will be a great icebreaker. Catch the customer’s eye effectively by presenting luscious pieces and get people talking around your display.
Last, but not least, encourage customers to try on the pieces by presenting several mirrors to them so that they can confirm that THAT special piece was made for them. Place the mirrors at different heights to fit everyone, make sure they are not directed towards the lights, creating a very unpleasant blinding flash, and ensure you keep them clean from fingerprints.
If you enjoyed this article, please feel free to post it to your site or blog and forward this link to your friends. Have a great day!
About the Author
Alison Takvorian writes articles for Paradiso Jewelry, a leading
jewelry wholesaler
in Los Angeles. Paradiso Jewelry offers unique and elegant jewelry for distributors at amazing wholesale prices. Find out how you can become a distributor.
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100 Gold Cotton Boxes Necklace Omega Chain Gift Display $73.99 100 New Gold Cotton Necklace Gift Boxes For Displays, Showcases & Countertops. This is a new set of 100 gold colored cotton filled necklace/pendant boxes. These boxes can also be used for bracelets, necklaces, pendants, watches, etc. They are great for gift giving or store use. Each measures approximately 7 1/8 x 5 1/8 x 1 1/8 (181 x 130 x 28 mm). |
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100 Jewelry Bracelet Watch Cotton Display Box $50.21 100 New Watch Bracelet Cotton Jewelry Gift Boxes For Displays, Showcases & Countertops. This is a new set of 100 cotton filled bracelet boxes. These gold foiled boxes are great for gift giving or store use. Each measures approximately 8 x 2 x 1 (203 x 51 x 25 mm). |
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100 Jewelry Display Silver Cotton Gift Storage Boxes $41.33 100 New Cotton Jewelry Gift Boxes For Displays, Showcases & Countertops. This is a set of 100 cotton filled jewelry boxes. These silver foiled boxes are great for gift giving or store use. You receive:. 20 boxes that each measure approximately 2 x 1 1/2 x 5/8 (51 x 38 x 16 mm). 20 boxes that each measure approximately 2 5/8 x 1 5/8 x 5/8 (66 x 41 x 16 mm). 20 boxes that each measure approximately 3 1/4 x 2 1/4 x 1 (82 x 57 x 25 mm). 20 boxes that each measure approximately 3 5/8 x 3 5/8 x 1 (92 x 92 x 25 mm). 20 bracelet boxes that each measure approximately 8 x 2 x 1 (203 x 51 x 25 mm). |
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100 Plain White Earring Puff Card Jewelry Display Pads $16.5 100 Plain White Earring Puff Card Jewelry Display Pads. This is a new set of 100 plain white puff earring cards. These earring cards are perfect for displaying your stud earrings in tray liners or boxes. Each measures approximately 1 1/2 x 1 3/4 (38 x 44 mm). |
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100 Silver Cotton Boxes Bracelet Watch Gift Box Display $52.45 100 New Cotton Jewelry Gift Boxes For Displays, Showcases & Countertops. This is a new set of 100 cotton filled necklace boxes. These silver foiled boxes are great for gift giving or store use. They can also be used for bracelets, necklaces, pendants, watches, etc. Each measures approximately 8 1/8 x 1 7/8 x 7/8 (206 x 47 x 22 mm). |
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100 White Earring Puff Cards Jewelry Showcase Display $10.99 100 New Earring Display Cards For Jewelry Showcases & Countertops. This is a new set of 100 plain white puff earring cards. These earring cards are perfect for displaying your stud earrings in tray liners or boxes. Each measures approximately 1 x 1 (25 x 25 mm). |
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100 White Ring Gift Boxes Set Jewelry Showcase Display $56.99 100 Ring Boxes For Jewelry Displays, Showcases & Countertops. This is a new set of 100 glossy white ring boxes. These neatly wrapped small boxes are perfect for displays and gift giving. Each box measures approximately 1 3/4 x 1 3/4 x 1 5/8 (44 x 44 x 41 mm). |
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100 White Swirl Charm Cotton Boxes Pendant Gift Display $40.5 100 New Cotton Jewelry Gift Boxes For Displays, Showcases & Countertops. This is a new set of 100 cotton filled jewelry boxes. These white swirl boxes are great for gift giving or store use. Each measures approximately 2 5/8 x 1 1/2 x 1 (66 x 38 x 25 mm). |
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100 White Swirl Cotton Boxes Necklace Gift Box Display $72.99 100 New Cotton Jewelry Gift Boxes For Displays, Showcases & Countertops. This is a new set of 100 cotton filled jewelry boxes. These white swirl boxes are great for gift giving or store use. Each measures approximately 6 1/8 x 5 1/8 x 1 1/8 (155 x 130 x 28 mm). |
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12 Bangle Bracelet Boxes Black Leather Gift Display Box $53.99 12 New Bracelet Gift Boxes For Jewelry Displays, Showcases & Countertops. This is a new set of 12 black faux leather bangle bracelet gift boxes. The inside of the boxes are lined with black velvet. These beautiful boxes have a gold color design on the top of the box adding elegance to any store display or gift. All include a two piece white outer gift box for easy wrapping. Each measures approximately 1 1/4 x 3 3/4 x 3 1/8 (32 x 95 x 79 mm). |
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12 Bead Necklace Boxes White Leather Display Gift Box $80.99 12 New Necklace Gift Boxes For Jewelry Displays, Showcases & Countertops. This is a new set of 12 faux white leather necklace display boxes with hinged lids. These are faux white leather with white nylon inside the lid. These are great for store display or gift giving. Each comes with an outer packing box for easy gift wrapping. Each measures approximately 4 1/4 x 7 x 1 1/2 (108 x 178 x 38 mm). |
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12 Black Flocked Heart Ring Gift Jewelry Display Boxes $25.5 12 New Flocked Ring Gift Boxes For Jewelry Displays, Showcases & Countertops. This is a new set of 12 heart flocked ring boxes. These boxes allow you to present jewelry in a stylish, economical flocked boxes. The boxes are black and lined with white satin on the inside. Each box measures approximately 2 x 1 3/4 x 1 1/2 (51 x 44 x 38 mm). |
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12 Black Flocked Square Ring Gift Boxes Jewelry Display $21.63 12 New Flocked Ring Gift Boxes For Jewelry Displays, Showcases & Countertops. This is a new set of 12 flocked ring boxes. These boxes allow you to present jewelry in a stylish, economical flocked boxes. The boxes are black and lined with white satin on the inside. Each box measures approximately 2 x 2 1/4 x 1 1/4 (51 x 57 x 32 mm). |
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12 Black Leather Earring Gift Boxes Display Snap Lid $46.5 12 New Earring Jewelry Gift Boxes For Displays, Showcases & Countertops. This is a new set of 12 earring boxes with snap lids. These boxes allow you to present jewelry in stylish, economical boxes. The boxes are black and lined with black velvet on the inside. All include a white two piece outer gift box for easy wrapping. Each box measures approximately 2 x 2 1/8 x 1 3/4 (51 x 54 x 44 mm). |
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12 Black Leather Pendant Earring Boxes Snap Lid Display $53.99 12 New Earring/Pendant Gift Boxes For Jewelry Displays, Showcases & Countertops. This is a new set of 12 earring/pendant boxes with snap lids. These boxes allow you to present jewelry in stylish, economical boxes. The boxes are black and lined with black velvet on the inside. All include a white two piece outer gift box for easy wrapping. Each box measures approximately 3 1/2 x 3 x 1 1/2 (89 x 76 x 38 mm). |
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12 Black Leather Pendant Gift Boxes Necklace Display $53.99 12 Black Faux Leather Dome Style Pendant Gift Boxes. This is a new set of 12 black faux leather dome style pendant boxes. Great for presenting pendants in stylish, economical boxes. The boxes are black faux leather with brass corners and clasps and are lined with white faux leather on the inside. All include a black 2 piece outer gift box for easy wrapping. Each box measures approximately 2 1/8 x 2 1/8 x 1 5/8 (53.9 x 53.9 x 41.2 mm). |
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12 Black Leather Watch Bracelet Gift Boxes Display Box $52.06 12 New Watch Bracelet Gift Boxes For Jewelry Displays, Showcases & Countertops. This is a new set of 12 watch/bracelet boxes with hinged lids. These boxes allow you to present jewelry in stylish, economical boxes. The boxes are black and lined with black velvet on the inside. All include a white two piece outer gift box for easy wrapping. Each measures approximately 8 5/8 x 2 1/8 x 1 (219 x 54 x 25 mm). |
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12 Black Velvet Diamond Ring Jewelry Gift Boxes Display $43.99 12 Black Velvet Ring Gift Boxes With Brass Rims For Jewelry Displays, Showcases & Countertops. This is a new set of 12 black velvet ring boxes. These classic velvet boxes have a brass rim and metal hinges. The inside of the boxes are lined with satin and velvet. These boxes add a touch of elegance and beauty to any gift or store display. All include a two piece white outer gift box for easy wrapping. Each box measures approximately 2 1/4 x 1 1/2 x 1 7/8 (57 x 38 x 48 mm). |
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12 Black Velvet Pendant Boxes Jewelry Case Gift Display $46.99 12 Black Velvet Earring & Pendant Boxes For Jewelry Displays, Showcases & Countertops. This is a new set of 12 black velvet earring and pendant boxes. These velvet boxes have metal hinges. The inside of the boxes are lined with satin and velvet. These boxes add a touch of elegance and beauty to any gift or store display. All include a two piece white outer gift box for easy wrapping. Each measures approximately 2 5/8 x 2 5/8 x 1 3/8 (67 x 67 x 35 mm). |
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12 Black Velvet Pendant Earring Boxes Gift Case Display $49.5 12 Black Velvet Earring & Pendant Boxes For Jewelry Displays, Showcases & Countertops. This is a new set of 12 black velvet earring and pendant boxes. These velvet boxes have metal hinges. The inside of the boxes are lined with satin and velvet. These boxes add a touch of elegance and beauty to any gift or store display. All include a two piece white outer gift box for easy wrapping. Each measures approximately 2 1/4 x 3 x 1 1/4 (57 x 76 x 32 mm). |
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12 Bracelet Boxes Red Flocked Showcase Gift Display Box $37.99 12 New Red Bracelet Boxes For Jewelry Displays, Showcases & Countertops. This is a new set of 12 red flocked bracelet boxes. These boxes allow you to present jewelry in a stylish, economical flocked boxes. The boxes are red and lined with white satin on the inside. Each box measures approximately 8 7/8 x 1 1/2 x 1 1/8 (225 x 38 x 28 mm). |
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12 Bracelet Gift Boxes Black Flocked Jewelry Display $52.99 12 New Velvet Bracelet Boxes with Brass Corners For Jewelry Displays, Showcases & Countertops. This is a new set of 12 black velvet bracelet boxes with brass corners and a brass snap lid. These are the perfect addition to your jewelry collection or store showcase. Each comes in an outer white box making these perfect for gift giving. Each has two elastic bands inside to hold your jewelry firmly in place. Each measures approximately 8 3/4 x 2 1/8 x 1 3/8 (222.25 x 54 x 35 mm). |
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12 Bracelet Watch Gift Boxes Black Velvet Case Display $53.99 12 Black Velvet Bracelet & Watch Gift Boxes For Jewelry Displays, Showcases & Countertops. This is a new set of 12 black velvet bracelet and watch boxes. These velvet boxes have metal hinges. The inside of the boxes are lined with satin and velvet. They have two elastic bands inside to hold your jewelry firmly in place. These boxes add a touch of elegance and beauty to any gift or store display. All include a two piece white outer gift box for easy wrapping. Each measures approximately 8 x 2 x 1 (203 x 51 x 25 mm). |
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12 Classic Leather Earring Gift Boxes Red Display Boxes $35.99 12 New Earring Gift Boxes For Jewelry Displays, Showcases & Countertops. This is a new set of 12 earring boxes with hinged lids. These boxes allow you to present jewelry in stylish, economical boxes. The boxes are red and lined with white velvet on the inside. All include a white two piece outer gift box for easy wrapping. Each measures approximately 1 3/4 x 2 x 1 1/2 (44 x 51 x 38 mm). |
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12 Double Ring Boxes Gray Velvet Gift Showcase Display $43.99 12 Gray Velvet Double Ring Gift Boxes With Brass Rims For Jewelry Displays, Showcases & Countertops. This is a new set of 12 gray velvet double ring boxes. These classic velvet boxes have a brass rim and metal hinges. The inside of the boxes are lined with satin and velvet. These boxes add a touch of elegance and beauty to any gift or store display. All include a two piece white outer gift box for easy wrapping. Each box measures approximately 2 3/8 x 2 x 1 1/2 . |
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12 Earring Boxes Black Leather Showcase Jewelry Display $41.99 12 New Earring Gift Boxes For Jewelry Displays, Showcases & Countertops. This is a new set of 12 black faux leather earring gift boxes. The inside of the boxes are lined with black velvet. These beautiful boxes have a gold color design on the top of the box adding elegance to any store display or gift. All include a two piece white outer gift box for easy wrapping. Each measures approximately 1 3/4 x 2 x 1 1/2 (44 x 51 x 38 mm). |
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12 Earring Boxes Red Leather Snap Lid Gift Display Box $44.5 12 New Red Earring Jewelry Gift Boxes For Displays, Showcases & Countertops. This is a new set of 12 earring boxes with snap lids. These boxes allow you to present jewelry in stylish, economical boxes. The boxes are red and lined with white velvet on the inside. All include a white two piece outer gift box for easy wrapping. Each measures approximately 2 x 1 5/8 x 1 3/8 (51 x 41 x 35 mm). |
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12 Earring Gift Boxes Black Leather Jewelry Display Box $36.99 12 New Earring Gift Boxes For Jewelry Displays, Showcases & Countertops. This is a new set of 12 black faux leather earring gift boxes. The inside of the boxes are lined with white velvet. These beautiful boxes have a gold color design on the top of the box adding elegance to any store display or gift. All include a two piece white outer gift box for easy wrapping. Each measures approximately 1 3/4 x 2 x 1 1/2 (44 x 51 x 38 mm). |
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12 Flocked Earring Heart Gift Display Boxes $28.5 12 New Flocked Earring Gift Boxes For Jewelry Displays, Showcases & Countertops. This is a new set of 12 heart flocked earring boxes. These boxes allow you to present jewelry in a stylish, economical flocked boxes. The boxes are black and lined with white satin on the inside. Each box measures approximately 2 x 1 3/4 x 1 1/2 (51 x 44 x 38 mm). |
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12 Gray Velvet Pendant Boxes Jewelry Case Gift Display $46.99 12 Gray Velvet Earring & Pendant Boxes For Jewelry Displays, Showcases & Countertops. This is a new set of 12 gray velvet earring and pendant boxes. These velvet boxes have metal hinges. The inside of the boxes are lined with satin and velvet. These boxes add a touch of elegance and beauty to any gift or store display. All include a two piece white outer gift box for easy wrapping. Each measures approximately 2 5/8 x 2 5/8 x 1 3/8 (67 x 67 x 35 mm). |
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12 Large Ring Gift Boxes Black White Snap Lid Display $46.5 12 New Large Ring Gift Boxes For Jewelry Displays, Showcases & Countertops. This is a new set of 12 large ring boxes with snap lids. These boxes allow you to present jewelry in stylish, economical boxes. The boxes are black and lined with black velvet and white nylon on the inside. All include a white two piece outer gift box for easy wrapping. Each measures approximately 2 x 2 1/8 x 1 3/4 (51 x 54 x 44 mm). |
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